Klout is a San Francisco based company that provides social media analytics to measure a user’s influence across her or his social network.
Klout scrapes social network data and creates profiles on individuals and assigns them a “Klout score”. Klout currently claims to have built more than 100 million profiles. Klout is not an “opt-in” service, but individuals who register at Klout can ensure that all of their social networks are accessed and therefore evaluated in their Klout scores. Klout also builds profiles of individuals who are connected to those who do register at Klout.
Klout scores range from 1 to 100, with higher scores corresponding to a higher assessment by Klout of the breadth and strength of one’s online influence. Klout scores are further divided into measures, also ranging from 1 to 100, that Klout calls “True Reach”, “Amplification Probability”, and “Network Score”.
True Reach is based on the size of a person’s “engaged audience” of followers and friends who actively listen and react to her or his online messages. Amplification Score relates to the likelihood that one’s messages will generate actions (retweets, @messages, likes, and comments). Network Score reflects the computed influence value of a person’s engaged audience.
The accuracy of Klout Score has been questioned several timesby different researchers. Klout Score has been used by social media marketers as a barometer of influence.
Klout measures influence by using data points from Twitter, such as: following count, follower count, retweets, list memberships, how many spam/dead accounts are following you, how influential the people that retweet you are, and unique mentions. This information is blended with data from a number of other social networks such as comment, likes, and the number of friends in your network to come up with a “Klout Score” that measures a user’s online influence.
The business model is then based around connecting businesses with individuals of high influence. Companies have paid to get in contact with individuals with high Klout scores in hopes that free merchandise and other perks will influence them to spread positive publicity for them. According to Klout CEO Joe Fernandez, about 50 of these partnerships have been established as of November 2011.
Join CPD on Klout @ http://klout.com/positivelycpd